Communications

Communications

Communication is critical to any organization’s success and, in particular, the overall development strategy. A strategic communications plan improves your effectiveness in aligning goals and content and bringing the right message to your target audience—your stakeholders! 

Media Relations

We know how to develop a great story idea and communicate it to the public to promote your agency using our strong relationships with the media. Floros & Associates will support your communications efforts utilizing tried and true public relations strategies, from press kit development to coordinating on-site media tours, scheduling interviews, and spokesperson training.

Advertorials

Utilizing advertisements in the form of news stories or reviews in newspapers, advertorials allow you to advertise with the credibility of the newspaper.

Social Media

Using social media allows you to bypass mainstream media and go straight to clients and donors. Platforms such as Facebook, Instagram, and Twitter will enable you to follow and be followed by journalists, drive web traffic, manage issues by responding quickly to criticisms or negative perceptions, and increase exposure for your nonprofit.


Sponsorships & Partnerships

Identifying and creating community partnerships that involve an exchange of funds or in-kind payments can benefit your organization and potential sponsors/partners, also known as Return on Investment (ROI).

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